The Mill- Sifting Through the Stuff of Life.

Chapter three in Kem Meyer’s book “Less Clutter. Less Noise” says it’s a myth to believe that advertising creates interest.  She says it may create awareness, but awareness of what?  Awareness is not necessarily something you want or need.  “What people want is a promise they can trust, consistency, something worth telling their friends about-an experience.  Instead of investing efforts in promotions to get attention, we should be getting attention with what happens when people show up.”  I know for our team at Bay Shore Community Church much of our prayer, effort, time and attention goes to getting attention whith what happens when people show up.  We strive for being trustworthy, consistent and creating an experience that people will want to tell their friends about while never compromising the life changing message of Christ.  My hope is that advertising dollars everywhere will be spent on creating an experience bringing people into relationships with God and others and they’ll in turn tell someone, all while saving postage and paper for all those environmentalists.  If the place where your church gathers is a place of life change invite someone this week.