The Mill- Sifting Through the Stuff of Life.

We must differentiate ourselves from others if we are going to attract and retain employees, volunteers, customers, parishoners, clients, donors or investors.  There is no advantage in working for, buying from ,or investing in an organization that does exactly the same thing as the one across the street or down the hall.  Welcome to our company we’re just like the one down the street is rather boring.  When people understand how we’re truly distinctive and how we stand out in the crowd they’re a lot more eager to voluntarily sign up and invest their energies.  So ask yourself: Why should your target customer, client or person of interest want to buy your services or product, attend your school, enroll in your program, or listen to your sermon?  Evaluate what you are doing and be honest.  (Lessons from Leadership Challenge)