by Mill channel

The Academy underwent a rebrand this year, with Richard Harrington and his design team at 180LA developing the new logo. Mill+ creative director Manija Emran shared the creative thinking behind their work: “We used the beam of light as our visual icon. The beam is significant in three ways; on a practical level it acts as the projector beam, it’s representative of the heroic aspect and finally it evokes the idea of a performer stepping out onto a grand stage.”

The traditionally gold statue was transformed into a glass-like figurine for the live theatrical experience. Emran shared, “I enjoyed the glass Oscar statues which extend the visuals on stage, creating an iconic look. Instead of using gold or bronze, we wanted them to be translucent so that the glass produced a mirror effect.”

Watch the video below for a 2 minute montage of all the graphics of the night. If you can’t get enough, we  break down our work on the Nominee Title Cards and In Memoriam graphics.

Show Package: Broadcast and Theatrical Experience

Oscars Broadcast Graphics

Broadcast Graphics

Oscars Logo

Broadcast Graphics

Oscars Host Ellen Degeneres

Host Ellen Degeneres

Oscars Set Design

Graphics for set: Cubes

Oscars Set Design

Screens: Curvicles

Oscars Screens Set Design

Screens: Roses

Oscars Screens Set Design

Screens: Typewriter

Nominations Package

In Memoriam Sequence

See all the individual In Memoriams.

Bette Midler “Wind Beneath My Wings”

Bette Midler In Memoriam Performance

The 86th Academy Awards Show Package Credits